Evolution of Smooth, better known as EOS, dared to enter into a specific market that was already very over saturated. This risk of theirs is what led them to become the millennial generations lip balm of choice! It is no secret that lip balm had become a boring purchase. Scanning the aisles for the popular cylinder shaped tube in flavors of original, mint or cherry, if you were feeling a little brave that day. However, this all changed seven years ago when EOS lip balm starting popping up all over the place. Even celebrities were spotted using these little spheres like tubes!
EOS has quickly become the second most popular lip balm product. Currently, they are selling more than 1 million lip balms each week! This all started when the creators were thinking of ways that they would be able to shake up the beauty aisle. It became quite clear that lip balm has been the way it was for years upon years and that this would be an easy opportunity for them to go in on. This created their mission to go out and create a specific product that was tailor-made especially for everyday use by women. http://www.ebay.com/bhp/eos-lip-balm
In the end, the creators wanted to create a product that would be sure to engage all of the body’s 5 senses. The soft, round applicator felt good in the user’s hands and engaged the sense of touch. The colors that these applicators came in were appealing to the eyes and the scents were appealing to the nose. Even the taste of these lip balms tasted great! The popping sound that the spheres make as their closed engaged the sense of sound. At just $3 a lip balm on Amazon, these all organic products were even competition for their price! Their goal was to create a lip balm that made the user smile, and that is exactly what they did.
For more info, visit the EOS Facebook page.